Propelty is the Real Estate CRM offered by Dhruvsoft – a leading ERP / CRM provider. in this post we are explaining why Propelty is the right real estate CRM for Property Developers and Agents.
In today’s competitive real estate market, using the right Customer Relationship Management (CRM) system can make or break your business. With an increasing number of tasks to juggle, real estate professionals need a CRM solution that not only helps manage contacts but also streamlines operations and boosts productivity.
Propelty, a specialized CRM designed for real estate businesses, is one of the best-fit solutions available today for the real estate industry. But why should you choose Propelty as your real estate CRM? In this article, we’ll explore how Propelty can benefit real estate professionals, its key features, and why it stands out in the crowded CRM market.

1. Understanding the Importance of CRM in Real Estate
Before diving into Propelty’s features, it’s essential to understand why a CRM system is crucial for real estate businesses. In real estate, client relationships are the backbone of success. A well-organized CRM helps manage these relationships, offering features that can:
- Improve Client Communication: Track conversations, schedule follow-ups, and keep detailed records of client interactions.
- Increase Sales Efficiency: CRMs enable teams to manage leads, track prospects, and close deals faster.
- Enhance Team Collaboration: Real estate teams can share information, assign tasks, and track progress seamlessly.
- Boost Productivity: Automating administrative tasks and workflows ensures no lead or task is forgotten.
- Data-Driven Decision-Making: CRM systems provide insights and reports, allowing you to make informed business decisions.
2. What is Propelty Real Estate CRM?
Propelty is a Customer Relationship Management (CRM) system crafted for real estate professionals. It provides end-to-end solutions to streamline your business operations, managing clients, properties, leads, and transactions all in one platform. With Propelty, you can automate mundane tasks, get real-time updates, and access analytics to track the progress of your business
3. Why Propelty is the Right CRM for Real Estate Business
When comparing Propelty to other CRM systems, it stands out due to its real estate-specific features. Here are the reasons why Propelty should be your go-to CRM solution:
3.1 Built Specifically for Real Estate Professionals
One of Propelty’s biggest advantages is that it is designed with the real estate industry in mind. While many CRMs offer general features for businesses across sectors, Propelty focuses exclusively on the needs of real estate agents, brokers, and property managers.
- Tailored Workflows: Propelty offers real estate-specific workflows that allow agents to manage properties, track deals, and communicate with clients more effectively.
- Property Listings Management: Easily manage and organize property listings from within the CRM itself. You can upload images, add descriptions, and keep all important details like price, location, and availability in one place.
- Lead Tracking and Management: Propelty has robust lead tracking tools that allow real estate agents to manage leads from various sources, ensuring that every lead is nurtured and guided through the sales funnel.
3.2 Centralized Data Management
Real estate professionals deal with tons of data daily—client contact details, property listings, deal status, and more. Propelty ensures all this data is organized and easily accessible from a single dashboard.
- Unified Client Database: Keep track of all your client information, including contact details, preferences, and past interactions. Propelty’s powerful contact management system ensures that you never miss an opportunity to connect with a lead or client.
- Document Storage: Save important documents related to each transaction, like contracts, agreements, and legal paperwork, directly in the CRM. This makes it easier to access critical information anytime, anywhere.
- Transaction History: Propelty allows you to track every deal’s progress, from initial contact to closing. This comprehensive history helps you refine your processes and identify areas for improvement.
3.3 Automation to Streamline Operations
In real estate, time is money. Propelty’s automation features allow you to save time on repetitive tasks, so you can focus on what matters most—closing deals.
- Automated Email Campaigns: Propelty helps you automate email marketing campaigns, enabling you to send personalized property updates, follow-ups, and newsletters to your clients at scale.
- Task Automation: Propelty allows agents to set reminders for key tasks like scheduling property showings, follow-up calls, and contract deadlines. These reminders ensure that no task slips through the cracks.
- Lead Assignment: Automatically assign new leads to the appropriate agent based on geographic location or property type, ensuring quick follow-up and a higher chance of conversion.
3.4 Real-Time Analytics and Reporting
Data is essential for making informed business decisions in the real estate business. Propelty offers a wide range of reporting and analytics tools that allow real estate agents to monitor their performance and identify areas for improvement.
- Sales Pipeline Reports: Propelty’s CRM provides real-time insights into your sales pipeline, showing you how many leads are in each stage of the sales process.
- Performance Metrics: Track the performance of your agents and teams, monitoring key metrics like lead conversion rates, response times, and closed deals.
- Forecasting Tools: Propelty’s forecasting features allow you to predict future sales and revenue, helping you make data-driven decisions about staffing, marketing, and business growth.
3.5 Mobile Access for OntheGo Agents
In the fast-paced world of real estate, you need access to your CRM while you’re out in the field meeting customers and showing properties to them. Propelty offers a user-friendly mobile app that allows you to stay connected to your business, even when you’re on the go.
- Mobile Property Listings: Access and update property listings directly from your phone. Share property details with clients in real-time, no matter where you are.
- Client Communication: Propelty’s mobile app allows you to send emails, text messages, and make calls directly from the app, ensuring that you can respond to leads quickly.
- RealTime Notifications: Stay on top of your tasks and appointments with real-time notifications, ensuring that you never miss an important meeting or opportunity.
3.6 Seamless Integration with Other Real Estate Tools
Propelty can easily integrate with other tools commonly used in the real estate industry, making it a versatile solution for your business.
- Website Integration: Automatically capture leads from your website and add them to Propelty, ensuring that no opportunity is missed.
- MLS (Multiple Listing Service) Integration: Propelty can sync with your MLS, keeping your property listings up to date without manual effort.
- Marketing Tools: Propelty integrates with various email marketing tools, allowing you to manage campaigns and track engagement from within the CRM.
3.7 Exceptional Customer Support
Propelty stands out for its excellent customer service. Whether you’re just starting with the CRM or you’ve been using it for years, Propelty’s support team is always ready to help.
- Onboarding Assistance: Propelty provides a comprehensive onboarding process to help new users get up and running quickly.
- 24/7 Customer Support: Whether it’s a technical issue or a question about features, Propelty’s support team is available 24/7 via email, phone, or chat.
- Training Resources: Propelty offers a wide range of training materials, including video tutorials and user guides, to help you and your team make the most of the CRM.
3.8 Affordable Pricing for Small and Large Teams
Propelty offers flexible pricing plans that cater to businesses of all sizes. Whether you’re a solo agent or part of a large brokerage, Propelty has a plan that fits your needs and budget.
- Scalable Plans: Propelty’s pricing plans are scalable, meaning you can start small and add more features or users as your business grows.
- Free Trial: Propelty offers a free trial, allowing you to test out the platform before committing to a paid plan.
3.9 Security and Compliance
Real estate transactions involve sensitive data, which may include personal client information or financial details. Propelty ensures that all your data is secure and compliant with industry regulations.
- Data Encryption: All data stored in Propelty is encrypted, ensuring that it is protected from unauthorized access.
- User Permissions: Set user permissions to control who can access, edit, or delete data within the CRM, ensuring that sensitive information is only accessible to authorized personnel.
- Compliance with Industry Standards: Propelty complies with all relevant data protection regulations, giving you peace of mind that your business is operating within legal boundaries.
Final Thoughts:
Propelty is more than just a CRM it’s a comprehensive tool designed specifically for real estate developers and Agents. Its robust features, automation tools, and integrations make it the perfect solution for managing your business, improving client relationships, and boosting productivity. Whether you’re a solo agent, a team leader, or a property manager, Propelty has the tools and support you need to succeed in today’s competitive market.
Start your journey with Propelty today and see how it can transform the way you do real estate business.Ready to boost your real estate business with Propelty? Take advantage of the free trial and discover how Propelty can streamline your operations, manage leads effectively, and increase your sales. Contact our support team to get started or to learn more about how Propelty can be tailored to fit your business needs.